MAY MGA TAONG MAHILIG MAGSHARE AT MAG COMMENT! PERO IBA ITO LALAKING ITO NAKAKAHANGA Before the internet, business-to-customer communication looked something like this. Businesses would release messages, ads, and promotions, and it was up to consumers to determine what was accurate and trustworthy. Customers didn't have digital platforms to share information and businesses controlled all of the power in the relationship. Nowadays, customer communication looks more like this. With the rise of customer reviews and digital communication, businesses have no choice but to listen to their customers. Power has shifted, and customers now dictate what they want and need from a company. And, if businesses don't deliver, there's plenty of alternatives that customers can choose from. This concept is called customer empowerment and it's becoming more popular as consumers get more connected in-person and online. Businesses that lean into this trend have aligned themselves with...
